For this blog post I decided to analyze the Motion Picture Association Of America. I know that my interest is more in the area of extreme sports but after doing some research this was my best option.
The website itself looks super well done and I like the slideshow feature with all the famous artist/movies they were in. It automatically reminds me about that emotional connection I`ve built with them over the years.
Within their “blog” section there are multiple little blog posts about recently occurring topics like: the super bowl sweep, Open act falls short, Senator Dodd on Pro Jobs and Anti-Piracy Legislation.
I liked the Anti-Piracy post because it`s definitely something that’s happening right now. It’s a huge problem for not just the film world but also the entertainment business in general. People are able to just go online, seed, leech and download illegal content from the palm of their hands. The website even goes as far as calling these people criminals and I`m honestly not surprised. It does take away jobs and it does cause major harm. They keep on going with stating that it’s becoming a “sincere discussion about how best to protect the millions of American jobs affected by the theft of American intellectual property.” But for us to be able to protect what’s ours we must learn to work together and maybe one day we can stop the online piracy.
On another interesting part of the associations website they go into showcasing their existence in recent news articles. Which I personally like to see because it`s always good to be up to date on what’s happening currently within our industry. The very first post that caught my eye was an article published in The New York Times, Sunday Review. The headline reads: The Perpetual War: Pirates andCreators. It goes into discussion about how online piracy has been growing and taking leaps and bounds into the media world. Which is definitely not good news. Looking at the graphs its scary to imagine how the online safety`s going to look like in the next couple of years. It`s a huge problem for not only the Motion Picture association, but also the extreme sports world. I can`t emphasize how many times I’ve heard of an awesome new video coming out but before I can even go to the store and get one my friend`s have downloaded it offline. It`s our own choice whether to be a part of this or take a stand. Whatever we do, one thing is certain. Piracy`s not going to stop and we must choose which side we take in the battle and stick with it.
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