Social Media within sports online

http://greatfinds.icrossing.com/how-to-leverage-paid-tactics-in-social-media/

Social media within sports online, and social networking has been the one thing that has not stopped evolving, constantly improving in the past couple of years.  I can remember clearly when people were really into the whole MySpace trend, but that eventually died out. It ended up being replaced by just musicians showcasing their talents via their MySpace. Allowing people to listen, share, comment and even create their own playlist.

The two things that I think are mainly dominating todays social media are: Facebook and Twitter. There are still artists out there posting their content on MySpace but I can almost guarantee, that they also have a Facebook and Twitter account. The only way to effectively network and keep sharing your content is, by staying on top of your posts and being consistent. Not only professional, but relevant. In the extreme sport world some companies are doing a better job than others. The better ones know to keep their fans updated, with introducing new team members, posting new videos and pictures. The less dedicated ones will eventually lose their following, and won’t be able to reach their target market, like they wanted to.  One of the companies that does a great job managing their social media is Monster Energy. Just by looking at their cover photo I can tell what sports they’re involved in, and how professional they are. Not only they have a good Facebook page, but also a widely followed twitter, as well as tons of pictures/fans on Instagram.  If you scroll down their page you will also see some of their most recent activities, and achievements. I like to point out one of the last articles they posted, about a Liquid Force“Novembeard” give away. In the contest they encourage people to “grow a magnificent mustache”, post their pictures and they might be able to win free products. This is a fun, yet smart way of incorporating the November facial hair growing habits, with an affiliated company they’re friends with.

That is what social networking is all about, being able to reach out to your following, and engage them with whatever message you’re trying to spread about your product/company. In the long run, hopefully building an ever-bigger group of contacts, while making your company more successful.
As you're done reading this post, I would like to encourage you to leave a comment. If you're interested in digital marketing and the way it's influenced extreme sports media, please read one of my other posts.